PROMOTE UNIPER
Enrollment
Our enrollment process has been fine-tuned over several years, ensuring that it is not only highly effective, but also efficient.
Our goal is to make the enrollment process as easy and seamless as possible for you. We know the importance of creating a strong enrollment plan, and leveraging an omni-channel approach to meet members where they are. Our team is always available to provide support throughout the enrollment process and beyond, which is why we want to share our Marketing Menu and assets with you!
The enrollment effort consists of the following best practices:
Multi-channel communication
CP Network
CP Training
Branded with CP brand
Optimized Messaging
Offline Presence
Boosting ongoing enrollment with consistent Uniper Promotion
To maintain consistent enrollments, it's important to keep your members informed about Uniper while building trust. Here are some simple ways to keep Uniper at the forefront of their minds each month without any extra effort! Take a look at our recommended cadence for regular Uniper updates:
Channel | Timing / Cadence | Best Suited For | Ownership |
|---|---|---|---|
Communication Planning | 1 month prior to kick-off and Ongoing | All | CP Contact / Marketing Lead |
Uniper Ambassadors | Always - On | All | ALL |
Posters | Always - On | Agency Partners, Sn. Living, Sr. Centers, Community Outreach Events, Common Rooms | CP Contact / Agency Partner POC |
Flyers and handouts | 1x Month | CP Contact, Call Centers, Mktg, Lead, Agency Partners, Home Delivered Meals, Case Mngrs, In-Home Providers, Sn. Centers, Sn. Housing, Technicians, Ambassadors | CP Contact / Agency Partners / Mktg. Leads |
PR / Media Kit | Always - On | All | Marketing Leads |
Uniper Presentations | Always - One | CP Contact, Mktg, Lead, Agency Partners, Home
Delivered Meals, Case Mngrs, In-Home Providers, Sn. Centers, Sn. Housing, Technicians, Ambassadors | CP Contact |
Intro to Uniper Video | Always - On | CP Contact, Call Centers, Mktg, Lead, Agency Partners, Home Delivered Meals, Case Mngrs, In-Home Providers, Sn. Centers, Sn. Housing, Technicians, Ambassadors | CP Contact / Marketing Leads |
Postcards | Always - On | CP Contact, Mktg, Agency Partners, In-Home Providers, Ambassadors | CP Contact / Marketing Leads |
Monthly Member Testimonial Videos | Monthly | CP Contact, Call Centers, Mktg, Lead, Agency Partners, Home Delivered Meals, Case Mngrs,
In-Home Providers, Sn. Centers, Sn. Housing, Technicians, Ambassadors | CP Contact / Marketing Leads |
I & R / Call Center Scripting | Always - On | Call center Staff | Call Center Leads |
Recruitment & Enrollment Guides | Always - On | Beneficial for all | CP Contact / Agency Partners POC |
Emails to members | 1-2x Month | CP Contact, Call Centers, Mktg, Lead, Agency Partners, Case Mngrs, In-Home Providers, Sn. Centers, Sn. Housing, Ambassadors | CP Contact / Marketing Leads |
Social media - Facebook | 1x Month | CP Contact, Mktg, Lead, Agency Partners, Case Mngrs, In-Home Providers, Sn. Centers, Sn. Housing, Ambassadors | Marketing Leads |
Quick enrollment links | Always - On | All | ALL |
Virtual / Digital Signage | Always - On | Sn. Centers, Sn. Housing, Agency Partners | CP Contact / Agency Partner POC |
SMS / Text Messages | 1-2x Month | CP Contact, Agency Partners, Case Mngrs, In-Home Providers, Sn. Centers, Sr. Housing | CP Contact / Marketing Leads |
Newsletter Articles | 1-2x Month | CP Contact, Mktg, Lead, Agency Partners, Home Delivered Meals, Case Mngrs, In-Home Providers, Sn. Centers, Sn. Housing, Ambassadors | CP Contact / Marketing Leads |